Internet marketing is a type of marketing that uses internet as its primary tool for advertising goods and services. Internet marketing can be divided into the following categories:

search engine optimization or SEO
social media marketing
e-mail marketing
referral marketing
content marketing
native advertising

SEARCH ENGINE OPTIMIZATION
Search engine optimization or SEO is a complex of methods that makes it easier to find a particular website via search engines. The better the SEO of a page, the higher is the rank it achieves in the list of search engine results. Nowadays, when people mostly use internet to search for goods, SEO is an essential marketing tool. Search optimization also allows ensuring that a particular website is mostly shown only to those who are interested in what it offers. In other terms - the website will be most visible to its potential clients. Thus, e.g. a website about web design development will be mostly visible to those interested in web design, not interior or landscape design.

http://www.arteqo.com/en/marketing/internet-marketing/

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